The First Milestone
Diamond Life Lighting Manufacturing Co., Ltd. was established in Hong Kong, 1979. In 1982, the company foresaw and realized the potential of Mainland China and set up its own factory and its subsidiary - Dongguan Diamond Life Lighting Manufacturing Co., Ltd. Diamond Life was the earliest lighting manufacturer to produce crystal lightings with 24K gold plating and the first to establish a vertical integrated production chain in Guangdong, China.
The Second Milestone
With the benefit of being a pioneer of decorative lighting manufacturer in China's market, Diamond Life has always been the most outstanding one among others since last few decades till now. Diamond Life has always been a trustable and a well-known lighting manufacturer towards the market of Europe and North America owing to its expertise and efficacy of OEM/ODM services.
The Third Milestone
Diamond Life had already foreseen the importance of the quality of the products, the efficacy of the production line, the positive outcome of staff training few decades ago. It has put a lot of investment in its own Research & Development center to achieve efficient quality management system rather than just achieving regular OEM manufacturing or getting involved in a price war with other competitors. Diamond Life has aimed to commit fully to achieve the world-class quality. The standard of Diamond Life is utterly reflected by the certifications of ISO 9001:2000 Quality Certification, 3C, CE, UL, CAS, and GS etc.
The Forth Milestone
In the new century, to take advantage of globalization, Diamond Life has proactively worked to be at the forefront. Diamond Life has adopted the diversification strategy. It had successfully expanded both domestic and overseas markets. Diamond Life with over 20 years of cooperation history with Swarovski, in 2005, the company is proud to be the first Swarovski® Elements Co-branding Partner in Asia.
The Fifth Milestone
During this period, Diamond Life had gained decades of experience through intensive development as well as partnership with leading architects and designers to participate in various numbers of significant projects. Diamond Life Group operates market leading ultra-luxurious crystal chandelier brand - OLANIES, and high-end crystal chandelier brand – VENICE. The two brands are operating countless dedicated lighting showrooms throughout China, and had already become the leading brands in the marketplace.
The Sixth Milestone
Diamond Life integrated its excellent resources, comprehensively adjusted its corporate structure and established Diamond Life International Lighting Group. In 2010, the Group acquired the U.S. based forge iron fixtures manufacturer – KALCO and freshly created a high end crystal Chandelier brand – ALLEGRI in 2011. The company successfully connected China and the World! In the second decade of the new century, Diamond Life is positioning itself as "The World's Leading Lighting Specialists" and actively promotes itself in the global marketplace to become the world's best lighting brand! Being an industry leader is something deeply ingrained in Diamond Life.